Archives for posts with tag: questions

Social media is no longer just a way to keep in touch with friends and family. Facebook, Twitter, LinkedIn, YouTube, MySpace, WordPress, Flixster and Digg are just the start of a long list of social networking sites. A social networking site is a virtual place where people can connect with others who have similar interests. Such a site allows interactive dialogue and user generated content. In the last few years business has discovered how useful such sites can be. If you have a product or service that users of a specific social network might be interested in, why not join the dialogue? It is especially useful for a small business owner because it is free and raises awareness of your business. Every click on the link to your website will improve your status on the search engine lists. See my blog about SEO for more information about optimizing your website.

If you are creative and energetic you can create a following of people that are interested in what you have to say. Traditionally business owners get involved in the community where they live; they contribute to fundraisers, they support a little league team, they have a float in the Santa Claus parade. All this is part of the effort to raise their public profile and generate business. It is imperative for a business owner to market themselves. It is still important to do all those things and more, but in the modern world, your “community” is much larger. You can sell your product anywhere in the world if you want to! And how do prospective clients discover you and what you are offering? On social media of course!

Don’t forget the “Social” in Social media. You do not want to have a Facebook page, Blog or Twitter account where you only try to sell sell sell. You won’t get followers that way. Instead, focus on providing content that people will find entertaining or educational. There has to be a reason for them to return to your page repeatedly. Perhaps you will have a contest, or give a coupon to the 100th visitor, or some other freebie. Humour is always a great way to encourage more visitors. They stop to laugh and stay to find out more about your business. If you are not a comedian or that approach is not appropriate for your business is, another thing you can do is provide information and advice. If you had a Car Repair Shop you could post tips for maintaining your car the best way or if you have a Bakery business you could post a favourite recipe of the month or something like that. Perhaps you are a psychologist. You could post articles about taking care of yourself or positive affirmations of something. The whole idea is to try to create a “buzz” about you and your business.

It takes time, effort and a bit of creativity to maintain a Facebook page, Blog or Twitter account but the results are worth it. If you can afford it, you may be able to hire a specialist to do it all for you but if you need to keep a tight control of your marketing budget you can do it yourself for free! Good Luck!

I invite you to  check out my Facebook page and my Twitter Account if you like.

Have a good week!

Olwen Hanmer,

 Sandstone Studios

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If you have decided to hire a professional instead of going with one of the DIY sites, you may be surprised by all the questions they ask you at the beginning. At least, they should be asking you questions. I would be worried if they don’t. Some small business owners get frustrated by all these questions. You don’t have the time. You don’t want to be bothered. You want the designer to just get the job done, after all that’s why you hired them, right?

The truth is, they are getting the job done. I discussed some of the things you will need to think about in regards to your new website last week. The designer is going to help you with this process. They will ask the questions that will help focus your thoughts.

The first step is always an analysis what you want/need from your website. Are there specific things you need it to do for you? What functionality is required? Do you need a “shopping cart” or other ways to sell your product? Do you want to collect customer information and feedback? Do you want customers to be able to print off a coupon or a form of some sort? Do you need an activity calendar? Is your website simply to be an information source for prospective customers? Are you going to need regular weekly or monthly updates or will an annual maintenance contract sufficient? I could go on for this entire blog asking more questions! Questions need to be asked and answered before anything else can be done.

The second step in the process is gathering content materials. These may be provided by you or developed from scratch. If you have existing marketing materials you may wish to use them on your website as well. Even if you are not comfortable writing the actual copy you have to tell the copy writer what you want to be said. Graphics are a big part of modern websites so what those are and who provides them will be have to be considered.

Remember – you are not in this alone. Your web designer/developer will guide you through all this.

The third step will be fun. The designer will provide you with a couple “sketches” of what your website may look like and you get to pick which one you prefer.

The fourth step is actually building the website. Hopefully the designer will have all the information he/she needs at this point but there are always a few things that pop up in the design process that they may need to ask you about. At the end of all this you will have something that is unique to your business and that belongs to you.

The fifth step is your approval. The designer will show you the completed site and you will have the opportunity to make corrections and changes. Once you are happy with everything you will give your OK to go ahead and launch.

Step six is “GO LIVE!” Your web designer will launch your beautiful new website on the World Wide Web for all to see! It is time to celebrate!