Social media is no longer just a way to keep in touch with friends and family. Facebook, Twitter, LinkedIn, YouTube, MySpace, WordPress, Flixster and Digg are just the start of a long list of social networking sites. A social networking site is a virtual place where people can connect with others who have similar interests. Such a site allows interactive dialogue and user generated content. In the last few years business has discovered how useful such sites can be. If you have a product or service that users of a specific social network might be interested in, why not join the dialogue? It is especially useful for a small business owner because it is free and raises awareness of your business. Every click on the link to your website will improve your status on the search engine lists. See my blog about SEO for more information about optimizing your website.

If you are creative and energetic you can create a following of people that are interested in what you have to say. Traditionally business owners get involved in the community where they live; they contribute to fundraisers, they support a little league team, they have a float in the Santa Claus parade. All this is part of the effort to raise their public profile and generate business. It is imperative for a business owner to market themselves. It is still important to do all those things and more, but in the modern world, your “community” is much larger. You can sell your product anywhere in the world if you want to! And how do prospective clients discover you and what you are offering? On social media of course!

Don’t forget the “Social” in Social media. You do not want to have a Facebook page, Blog or Twitter account where you only try to sell sell sell. You won’t get followers that way. Instead, focus on providing content that people will find entertaining or educational. There has to be a reason for them to return to your page repeatedly. Perhaps you will have a contest, or give a coupon to the 100th visitor, or some other freebie. Humour is always a great way to encourage more visitors. They stop to laugh and stay to find out more about your business. If you are not a comedian or that approach is not appropriate for your business is, another thing you can do is provide information and advice. If you had a Car Repair Shop you could post tips for maintaining your car the best way or if you have a Bakery business you could post a favourite recipe of the month or something like that. Perhaps you are a psychologist. You could post articles about taking care of yourself or positive affirmations of something. The whole idea is to try to create a “buzz” about you and your business.

It takes time, effort and a bit of creativity to maintain a Facebook page, Blog or Twitter account but the results are worth it. If you can afford it, you may be able to hire a specialist to do it all for you but if you need to keep a tight control of your marketing budget you can do it yourself for free! Good Luck!

I invite you to  check out my Facebook page and my Twitter Account if you like.

Have a good week!

Olwen Hanmer,

 Sandstone Studios

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