April 12 2012
SEO stands for Search Engine Optimization but what does that really mean? When a web designer/developer tells you that they offer SEO, they are telling you that they will do whatever they have to do in order to get your website to pop up when a prospective customer searches for your product or service. There are entire companies that specialize in nothing but SEO – it is a huge topic.
If you haven’t made any effort to improve your “findability” on the internet you may never have any visitors to your site. Being easy to find is extremely important but there is massive competition for those first few pages of a Google search so you need to make a bit of an effort.
The first consideration is the name of your website. If there is some clue as to what you are promoting in the name you are one step ahead of the game.
Next you will need to do some research for “keywords“. What will people type into their search boxes to try to find you? Start with the obvious and search yourself, then get creative and try to think like your customers might think – all possibilities. Write these down. You will be inserting these into the “meta-data” on your WebPages.
Then you need to think of a short but descriptive sentence to describe each page of your website. These sentences will appear on the search list and encourage visitors to your site so make them interesting and to the point. These also go into the “meta-data” section of your webpage. It is also helpful to name each page in a descriptive way because it will appear at the top when a visitor tabs through your site so they will know where they are and what to expect on the page.
In addition to all this you will need to consider things like the keywords when deciding on what text/copy you have. You will also have to keep SEO in mind when choosing Headings for different sections and Labels for images. It all helps and some people have made a science out of it.
Another major way to improve your standings is to have a lot of other people and websites linking to you. It improves traffic if you link out as well. Ultimately, the more times someone goes to your website, the higher it will rise on the pages until it is near the top. The trick is to make this happen pro-actively instead of waiting (and hoping) that it will happen all by its self – because it probably won’t.
You can always be found by someone who has your URL (for example http://www.sandstoneweb.ca) but it is more desirable for them to be able to type in a couple of general words about your product or service and find you that way.
Please understand that this is a very simple outline of the entire process just to give you a bit of understanding of what is involved. The details of how to accomplish top standing day after day, on a search engine like Google, would take months to discuss. What you need to know is that SEO is valuable and very important to your online business success.
Wonderful goods from you, man. I have keep in mind your stuff previous to and you are simply extremely fantastic. I really like what you have bought right here, certainly like what you’re stating and the best way wherein you assert it. You’re making it enjoyable and you continue to take care of to keep it wise. I cant wait to read far more from you. That is actually a wonderful website.
Whats up very cool website!! Guy .. Beautiful .. Amazing .. I will bookmark your site and take the feeds additionally?I am happy to seek out numerous helpful information here within the post, we’d like develop extra strategies on this regard, thanks for sharing. . . . . .
Hi my family member! I wish to say that this post is amazing, great written and come with approximately all important infos. I would like to see extra posts like this .
Hi my friend! I want to say that this article is amazing, nice written and come with approximately all significant infos. I’d like to look extra posts like this .
Hiya very cool web site!! Man .. Beautiful .. Superb .. I will bookmark your site and take the feeds additionally?I am satisfied to search out so many helpful information here in the post, we want work out more techniques in this regard, thanks for sharing. . . . . .
I relish, result in I found exactly what I used to be looking for. You have ended my four day long hunt! God Bless you man. Have a nice day. Bye
I feel this is one of the most significant info for me. And i’m happy reading your article. But want to commentary on some general things, The web site style is great, the articles is truly great : D. Good job, cheers
Hey There. I found your weblog the usage of msn. This is an extremely well written article. I will be sure to bookmark it and come back to learn extra of your useful info. Thanks for the post. I’ll definitely comeback.
[…] Every click on the link to your website will improve your status on the search engine lists. See my blog about SEO for more information about optimizing your […]