March 28, 2012

Getting Started

Ok. So you have chosen and registered a Domain Name (or placed a “hold” on that name) . You are going to need a Hosting Company soon but it might be better to wait for that decision until you have decided exactly what services you need from them before signing a contract. Not all Hosting companies are equal! Cheaper is not always better. Expensive is not always better either.

Whether  you design your new website yourself or you hire professional,  the first thing you have to consider when planning your website is your GOAL!.

What is it that you want to accomplish with this website?

  •  Do you simply want to let people know that you exist and how to get in touch with you?
  • Do you need a map?
  • What services you offer?
  • Do you want to sell products online? Will this will require a shopping cart?
  • Do you want to have a forum where people can discuss various topics, give feedback or opt-in to a newsletter or special promotions?
  • Will you need constant updates, or will it remain more or less the same over time?
  • Who is your target market?
  • Will you need a gallery or portfolio?
  • Will you need a calendar?

 

These are some of the questions you must ask yourself. The answers will determine  if you need a static or a dynamic website, what services you need from your Host and whether or not you will be able to build it yourself.

If you want a dynamic site you will need a hosting company that can provide the security you need and a reliable interface with both the programming language you use and the type of database you use. For online sales you will need a merchant account and either a gateway for credit card transactions or a payment processor like Paypal to accept payments. It can get a little tricky so if you need a dynamic site perhaps your best choice would be to hire a professional although there may be hosting companies that will walk you through it. Either way, make sure they have excellent customer service!

I would say that at least half of the total time spent on a project like this is spent on the planning. That is not unusual. The better you plan, the easier the execution of the final project.

You have to decide what you want your website to look like. Is it modern or classic? formal or familiar?  Do you want to project a professional  image? or do you want a smoky, artsy, and moody site? or maybe you want it bright and happy. These are very important things to consider.  One way to focus your thoughts is to find samples of sites that you like and make a note of them.

It is also important to give some thought to the copy. What you say will have a huge impact on your potential customers. If you can’t write it yourself you may consider hiring a professional copywriter. A successful online store has copy that makes the product leap off the page. Your customers can’t pick something up and hold it in their hands so the words must make it seem real to them and help them decide this is the item they want to purchase. Similarly, they can’t walk into your office and meet you face to face so the copy on your webpage must convince them that you are trustworthy, knowledgeable and the kind of person they want to do business with. Do you plan to educate? Who will write the articles you want posted? Most likely you will have to do that yourself but if you use someone else’s you must have permission.

Another factor is the graphics. Do you have an existing Logo? Do you want photographs or other images ? Do you have your own pictures or do you need a photographer to take them for you?

The layout of your website also needs to be thought through. You need a clear and logical layout so visitors can find what they want easily. You will quickly lose them if they have to hunt all over for what they are looking for. Don’t bury your contact info and hours of operation 3 layers down. Make it easy for them to get in touch with you if they have any questions or concerns. Assure them of your security and privacy policy and find a place to introduce yourself and your company to them.

I hope this is not overwhelming. As I said, the planning if half the effort. If you have someone designing and building your website for you, they will ask the questions and propose solutions and all you have to do is give them your answers. This website will represent you to the world! isn’t that worth the effort?

I have used a lot of question marks this week. Sorry about that, but you must do the same in the planning stage of developing your new website. You are welcome to contact me directly if you have any questions you want to ask me. (olwen@sandstoneweb.ca)

Next time I will talk about templates vs unique design. See you then!

Olwen

Sandstone Studios Web Solutions

 

 

 

 

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