Choosing a Domain Name

A Domain name is basically the title and address of your website.  For that reason it is  very important.  The first consideration when deciding on a domain name should be to think of something that is representative of your company. Your company name may be perfect but it may be too long. You want the name to include  something  that indicates what your website is all about. If you provided accounting services for example, the word accounting could be in the domain name. If the name is  too long there is the chance of typing errors which can send your clients off into the vast labyrinth of the internet and you may never see them again! Keep this in mind:

“Short. Sweet. To the point. Easy-to-Remember.”

For example, my business name is Sandstone Studios Web Solutions but my domain name is simply sandstoneweb.ca.

Once you have decided on a name you will have to register it with a designated registrar. This is important because someone has to keep track of all the names out there and make sure each one is unique and you want reassurance that the company is authorized to do this. There are stand-alone registrars, but often the bigger and more reliable hosting companies offer this service as well and that is handy because you then don’t have to transfer the name to that company when you are ready to GO LIVE.

You will need to  spend some time researching if your choice is available online.

Here are some domain names you might be familiar with:

Choosing a suffix for your name

The most common endings for domain names are .com, .net, and .org.

There are also country codes such as .ca (canada), .uk (United Kingdom), and .jp (Japan). There rules for registering these country code extensions specific to each country or territory but generally they are reserved for citizens of the corresponding country. If your choice of a name is not available as a .com you may decide on one of the other endings. Keep in mind that .net is usually for large corporations and .org is often a non-profit organization.

Next time I will talk about getting started developing your website.

See you then!

Olwen

Sandstone Studios Web Solutions

Advertisements